AIMS Power

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About AIMS Power

In 2001, the first AIMS Power inverter was created by founder and president Bruce de Jong in his garage in Reno Nevada. He devoted late nights to developing truly unique inverter designs and researching the needs of the renewable energy markets. And he succeeded.

Armed with just a college degree and a little business experience, AIMS Power was born, designing, developing and bringing to market the most extensive line of inverters available.

The company was eventually able to move to an office in South Reno, before expanding to two facilities. A business of one grew with the addition of de Jong’s wife Laura, followed by a staff of just 14. Sales, marketing and warehousing teams and specialists shortly followed as the next additions, helping the company go immensely and become not just strong, but highly competitive.

Leaders in design

The AIMS Power portfolio, of 95 products, includes low-frequency inverter chargers able to meet industrial-grade needs and consumer price points. AIMS Power also introduced a line of modified sine inverters boasting 8, 10, 12, and 50-kilowatt models, a range of ETL-certified power inverters which Conform to UL 458 Standards and a range of European inverters.

The custom experience

AIMS Power has flourished thanks to a dedication to designing inventory for off-grid power systems which meet the needs, timing and cost constraints of the customer. The company is founded on de Jong’s unique approach to working directly with customers and factories to solve industry problems by producing innovative products.
With many bigger companies moving trade overseas and narrowing their product lines, AIMS Power has been able to step into the gulf. They are able to service those neglected businesses in need of customized designs which help them keep pace with industry changes.
In fact, AIMS Power inverters are used by some of the most prestigious organizations in the U.S including NASA, the Department of Defense, and Princeton University. But their customer-focused approach means they can provide solutions to all industries – whether it’s mobile electricity for city buses or residential backup power in an emergency.

Innovating for the future

Because AIMS Power welcomes user experience and feedback, they’re able to implement changes a lot quicker than their competitors. That means balancing the variety of power devices on the market with weight and performance considerations so that the customers can find the inverter that best suits their usage.
Thanks to this insight from loyal customers and an awareness of demands for greener energy systems, they have been able to expand their product range even further. AIMS Power now stocks solar panels, charge controllers, and deep-cycle batteries without impacting their profit margins or the environment.